Clients
Verity Kalinowski, Marketing & Communications Manager, Gtech: “Minx provided Gtech wtih immeasurable knowledge, support and dedication for a complex PR brief. From launching a number of the UK’s most popular floor-care products with press events, to covering the day-to-day PR for a wide selection of products spanning a variety of categories. Michelle and her team ensured there was continued interest and vast coverage. There was a thorough understanding of the brand, but Minx also quickly grasped the direct to consumer approach of the business and the need for PR to be supportive of the DR media activity. The results assisted in the business’ rapid growth, significant increase in market share, and total sales performance.
“Working with Michelle for four years has been an absolute delight. She brought professionalism, dedication and flair to a crowded and highly competitive market. Working to challenging deadlines and expectations, Michelle always delivered and kept the brand’s needs at the forefront of her work.”
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Moray Forbes, Director, FW Medical Ltd: “Minx PR has the full array of PR skills. Providing excellent exposure through well-written pieces in both the press and in a variety of health magazines and women’s titles, Minx have been of enormous help in gaining nationwide coverage for silicol gel. They have helped the brand gain momentum by spreading the word to sufferers of gastrointestinal orders. PR with the help of advertising has translated into a tenfold increase in volumes over a three year period. At a personal level, as well as being both creative and efficient, Michelle and her team are a pleasure to work with and immerse themselves in the needs of the companies they work with.”
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Dr Dick Middleton, Technical Director, Schwabe Pharma Ltd (www.schwabepharma.co.uk) “I first worked with Michelle when she was freelance in 2004. I continued to hire her when she formed Minx PR in 2005 until May 2009. Michelle achieved great results with very little support – she was creative, hardworking, fun and a joy to work with.”
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Lara Goodbody, Managing Director, Yogabugs Ltd (www.yogabugs.com) “Michelle worked on YogaBugs PR for over two years. We found her to be creativity, responsive and met our needs during this time. I have no hesitation in recommending Michelle. She is a very personable individual to work with and made it her business to learn all about ours and cite opportunities that could lead to good PR opportunities for us. Lara Goodbody, MD, YogaBugs”
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Michelle Berriedale-Johnson, editor of Foods Matter (www.foodsmatter.com) and founder of the Freefrom Food Awards (www.freefromfoodawards.co.uk) “On very limited funds Minx PR did an excellent job on this year’s FreeFrom Food Awards (2010) for us, achieving gratifyingly wide coverage in both consumer and trade publications – from OK! to the Sainsbury magazine and Natural Products to FMCG (Fast Moving Consumer Goods) not to mention, raft loads of blogs and on line sites. We were really pleased.”
Journalists
Hayley Gilbert, Freelance Homes, Shopping & Interiors: “I’ve had the pleasure of working with Michelle for many years and she has always been an absolute star. No matter how tight my deadline, Michelle delivers whatever I need, on time and exactly as requested, always going the extra mile to help. She’s highly thought of in the interiors industry and she’d be an asset to any client.”Lisa Hibberd, Associate Editor, Your Home: “Michelle is one of my key contacts when compiling monthly features. She’s always happy to help and able to provide informative, well-written copy and suitable images within plenty of time to meet our deadlines.”
Karen Evennett, Freelance Journalist and Author “Michelle is a beacon among PRs, completely down to earth and honest. I know I can always trust the information she gives me, and that she will respond speedily if I ever need extra info or help from her. She is also wonderful fun to be with, and extremely well organised and reliable – the person I would want to contact in a crisis!”
Jo Waters, Freelance Journalist and Author (www.jowaters.com) “Michelle is a really effective PR who understands what makes a story for a journalist. She has helped me out countless times with product details and case study requests over the year and is always cheerful, professional and fun to talk to.”
Victoria Lambert, Freelance Journalist and owner of Dysart Press “Michelle is a fantastic PR – a joy to work with. She has been a huge help on many stories in the past 10 years (while I was at the Telegraph and Daily Mail as well as subsequently). She is professional, well-briefed and very good company. She is also hugely imaginative and resourceful: our PR meetings have even been conducted on horseback.”
Angela Dowden, Freelance Journalist “On the occasions I’ve worked with Michelle, I’ve found her to be an effective communicator who works hard for her client and makes the effort to understand her product inside out. She understands the needs of a journalist working to a tight deadline and briefs accurately and succinctly when and where relevant.”
PR and Creative Consultancies
Suzy Aikman, Brand Manager, The Partnership (www.tplicensing.com) “Michelle is one of the most professional PRs in the business and I have worked with a few! Accurate, diligent and inspiring – Michelle consistently delivers on brief and with little support. Her guidance and support has been beyond invaluable and I look forward to working with Michelle again in the very near future.”
Katherine Selby, Owner Director, PR Workshop “Michelle is a highly professional PR consultant whose contribution to my work has been outstanding and greatly appreciated! She approaches tasks with the utmost care and attention. She has superb planning skills and fantastic contacts that enable her to deliver on brief every time. She is also a joy to work with, her support is invaluable and joint projects we share are always very rewarding.”
Jackie Fletcher, Owner Director, Partners in PR “Michelle is honest, hardworking and ethical She works hard, fast and smart to maintain her reputation She is results driven She takes pride in her work She is creative, pays great attention to detail and is a great asset to any PR campaign”
Serena Price, Managing Director, The Creative Store “As a company we have had association with Michelle Redmond at Minx PR since early 2006 providing her with photography and design for stationery. Our dealings with Michelle on this professional level have always been mutually agreeable. She is a very easy and professional person to work with. On a personal level Michelle is a lovely, amenable and approachable person, on the telephone and face to face and I would say, if you want good PR, go to Michelle”
Amanda Hayhurst, Joint Managing Director, Schwartz Communications “Michelle is a very safe pair of hands for consumer health PR campaigns; she has excellent journalist contacts. I recommend her wholeheartedly.”